Conventions
The color that I am planning to incorporate
into the final production of my music magazine will revolve around are light
neutral tones (such as pale brown, indigo and white) to more brightly colored
areas in some parts (yellow, orange, red) as these reflect the traditional
convention colors of the indie sub-group in society and who my product is aimed
at. I desperately want my audience to relate to the music magazine and for them
to know that it will feature bands/artists that fit into their genre of the
music industry. I found whilst doing research that in retail marketed music
products, the majority of house/indie based sellers used the neutral tones as
background colors, whilst in more mainstream ones that focused on many
different brands of music based theirs around white, red and black, so I
thought it would be essential to merge these two ideas together for my final
production. This color scheme of white, red and black is literally always
displayed on their mastheads so I orientated away from that and decided on a
pale, baby blue for my ‘Fleet’ magazine as it is unusual and directs away from
traditional conventions therefore making my publication unique. The colors
(blue, pale brown, indigo and white) will run throughout my product, this keeps
in check with magazine conventions and the reader will be able to recognize the
continuity flowing within it as the color palette will be relating to my
house/indie style. In modern retail magazine products they generally keep to 3
to 4 colors and continue them throughout the product (on the images and fonts),
this saves time and money so I will be using this technique as a time saving device.
From studying magazines in my research phase I have concluded most of he
popular front cover images focus on the torso upwards of the music artist, or a
very detailed close up of head and shoulders so this is what will be featuring
on my publication and I am hoping it will draw audience interest. It appears
from surveys I conducted that almost 50% of the audience who filled it in would
not purchase a music magazine if the artist on the front was unfamiliar or
unknown to them, so I feel it would be best to use an image of a well known
artist to stimulate a positive response from the readers in the hopes it
appeals to my target people and hopefully will encourage them to buy it or at
least view it
For the image/images featured on the
contents page I will use a long shot on the model, this is a common trait used
in many popular music magazines to date and I’m hoping by employing this
technique that it will attract the interest of the reader and will intrigue and
pull them in o they will look into more detail who is the selected artists.
I’ve decided to include at least two smaller images as well as quite a few
mainstream magazines (for example NME) use other shots as well as their main
one to attract readers interests as by including more images of the articles it
gives the audience a preview of what to expect and attracts interest.
When constructing my double page spread I
am intending on using a close up of the model to occupy the left hand page
fully as when I was doing research I uncovered that many mainstream music
magazines use this photographic technique to attract audience attention, by
giving a close up shot of the artist it indicates to the reader that the
article will focus on no one but that person perceived. Some of my student data
analysis uncovered that most teenagers would be more prompted to buy a magazine
that had a single page for text and the other had a large blown up image for
attraction, this suggests to me personally that they don’t want a long detailed
article to read but one that is fairly simple yet still displays a decent
amount of text to create interest. Revolving around textual concepts I am
attempting to keep it as factual, inspirational and as descriptive as I can
possibly achieve whilst still donning an element of complexity as my audience
age range is between 16 + above so as a sophisticated set of readers they
wouldn’t be attracted to a piece of text that seems simple and that appeals to
the younger generations. I think pull quotes will be effective for my titles of
the double page as it attracts the readers eye-line to the text and draws them
into the article displayed in front of them, they will hopefully be appealed to
the feature and the artist/band it is focused upon. For example the popular
‘NME’ magazine uses this technique to appeal to their music audiences. For
simplicity I’m toying with the idea of a simple font style as it will be easier
on the readers eyes and will be simple for them to view as a complex one may
create some confusion.
Publication company and Producers
After careful consideration of all the
companies I had on offer I would select Future Publishing/Bauer Media Group to
distribute my finished product to the wider media in reality. This institution
revolves around ‘specialist’ publications in the industry, this would be
beneficial to my magazine as it is specializing in alternative/indie music, which
is a specific genre and therefore is ‘specialist’ in its music articles.
Another positive point about this company is that they are based in a country
other then the United Kingdom, so this marketing strategy would allow my
publication to be distributed internationally around the globe, this would
introduce other countries to the genre of music focused upon and hopefully
establish a fan base in these continents and a wider selection of readers. A
major concept of my product is to reveal new artists/bands in the alternative
genre to the public, there is however other existing markets who are searching
for these undiscovered artists. In my audience research it was revealed that
62% of readers searched for ‘undiscovered artist and bands’ however most found
them on company websites such as Youtube which made me realize that I would
need to have a feature/article specially designed and relating to these
undiscovered artists, whilst still linking to the magazine. I took into
consideration distributing and uploading my product to the internet as a media
centered platform as it appeared from audience research my readers tended to
rely on the information world wide web to find unknown artists, this would be
an effective marketing strategy to get the audience redirected from that site
to mine to continue their search for new music.
Target Audience
My music magazine will appeal to both
genders (male and female) from 16 years old up towards young adults. The
product will feature information on upcoming artists/bands, articles about more
popular artists of the alternative/indie genre, both sets old and new artists
will be interviewed by the magazine writers and the target audience will be
given the option via a website link to comment on how interesting/ informative
it has been. Hopefully I’d like to see my readers inspired by the words of the
artists themselves, that is why I will be focusing on the most influential in
the music industry to provide role models for my readers – which is believe is
extremely important to the success of any media orientated product. This concept
can be further reinforced by audience research as those that took the survey
said they were attracted to ‘young adults who are aspiring to be successful
music artists’. The target audience is mainly those who are interested in the
alternative/indie music that my magazine is based upon and have a wide interest
in popular artists whilst also being intrigued by the upcoming – this is the
variety my product essentially needs, the more types of artists contains the
more it will appeal to a wide range of the public. Because of the more
technical generation we live in, my readers may be interested in internet based
articles as well and the web in general. Through cyber socializing and
institutions like Facebook/Myspace/Twitter I hope that my audience will
distribute my magazines name worldwide to attract an even more larger following
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