Audience and Institutional Research

During this particular stage of my research and planning tasks. I felt it would be most efficient to gather information regarding magazine publising companies who ultimately allow a product to be marketed industrially amongst the retail orientated environment. From this evidence gathering I would be able to determine which mogul would be most suited to deploy my publication, this will be based on the genre of magazines they focus upon and the target audience they intend to attract most essentially.

Institution	Details	Publications
Emap	EMAP (an acronym for East Midland Allied Press) International Limited (also known by the title ‘Top Right Group) is a British based media company, which specializes entirely in the publication and production of business-to-business magazines, organizing certain events and promoting conferences.	Some of the products they sell to the retail industry is Health magazines such as ‘NurseandTimes.net’, Government/Environment based items such as LGC and Construction magazines for example ‘Construction News’ and Retail magazines one of the most popular being ‘Retail Week’
Conde Nast	Conde Nast is a magazine publishing company and a division of the Advanced Publications network.	They originate in the United States and produce approximately 18-consumer modules magazine including the likes of ‘Vanity Fair’ and ‘Vogue’ being the most popular and widespread. They also work on business to business publishing’s and mobile orientated applications for smartphone
Natmags	Natmags (a short abbreviation of the National Magazine Company) are a British based magazine publishing frame that are primarily based in the city of London.	Some of their 19 products include ‘Cosmopolitan’, ‘Men’s Health’ and the ever popular ‘Reveal’
IPC Media	IPC media (formally identified as the International Publishing Corporation) originate in Britain and are a major magazine publishing company. They market consumer magazines and are digitally published in the UK.	Some of their more famous products include ‘Look’, ‘Teen Now’ and ‘Ideal Home’. They now widely focus on different genres as well like cookery products for example ‘Good to know Recipes’.
Future Publishing	Future Publishing is an multi international orientated media group that have offices in Australia, the Uk and United States and publish over 200 specialist products, websites and apps.	A few of their magazines are ‘The official UK PlayStation Magazine’, ‘Classic Rock’ and ‘Tap’.
Bauer Media	Bauer Media Group are a international media organisation whose main base of operations is situated in Hamburg, Germany. They also operate in over 15 other countries across the globe.	Some of the publications are ‘In touch’, “First for Women’ and teen based products like ‘M’, ‘J-14’ and ‘Twist’